On December 5, crypto.com announced it was teaming up with Coca-Cola and GMUNK to design NFTS depicting moments of the FIFA World Cup Qatar 2022. In the innovative NFT space, are Piece of Magic NFTs kicking off a trend?
NFTS to Energize crypto.com
 Crypto.com, whose global crypto platform has had over 700 million users since its inception in 2016, is partnering with Coca-Cola. In an announcement on December 5, they stated they are conceiving NFTS inspired by the FIFA world cup athletes.
After the announcement, crypto.com, which has built a reputation for compliance, security, and privacy, saw its CRO token increase by 10%. Despite the surge, CRO has spiraled downward by 90% in the last year. The FTX collapse contributes to about 50% of this decline. As of press time, CRO is trading at $0.06674, remaining a leader in digital asset performance.
 Crypto.com is not a stranger to sports marketing. Among its affiliates are Formula 1 and E-Sports. They hope to boost the NFT space with the Piece of Magic NFTS kicking off the trend.
 Piece of Magic NFTs
 The Piece of Magic NFT is a unique sports memorabilia NFT. The first of its kind in the NFT space. The collection contains 10,000 one-of-a-kind heatmaps NFTs. The heatmap NFT will use colors to illustrate different elements in a graphic depiction of the world cup’s best moments.
The NFTs are the work of GMUNK, known for using psychedelic, rich colors and mixed mediums. He is best known for creating the desktop wallpaper for Microsoft Windows 10 and his holographics in the movie Tron: Legacy and Oblivion. GMUNK, in his statement about the partnership with Coca-Cola and Crypto.com, states that soccer data is the paintbrush that created these unique NFTs.
Crypto.com NFT Platform is hosting the non-fungible token being developed on their platform and built on blockchain. No launch has been given, but anyone wanting to purchase the NFTs must create an account on Crypro.com. You can also register on Coca-Cola’s fanzone site and click on the NFT banner to mint the POM non-fungible token. It is remiss not to mention that the Coca-Cola Middle East and the Coca-Cola Fanzone sites are registration sites for miners living in the United Arab Emirates, Qatar, and Saudi Arabia only.
Coca-Cola Pushes Sustainability
 Coca-Cola offers over 500 brands of beverages spanning 200 companies, including their Middle East operation. The Middle East company encapsulates twelve markets offering US-known drinks and water plus beverages offered specifically in Middle Eastern countries.
Coca-Cola’s Middle East Company advocates female empowerment initiatives and planet sustainability through recycling, water replenishment, and waste management initiatives.
The Piece of Magic NFT is another way to boost its portfolio to support these enterprises. After the announcement, Coca-Cola shares were up 6.69% over the last month.
Crypto.com Fights to Stay on Trend
 With Piece of Magic NFTs kicking off a trend, crypto.com remains a leading crypto platform despite the fall in CRO’s value in the last year.
They appear unaffected by the last-minute setback when they pulled out of its sponsorship with UEFA due to regulatory concerns. While millions of dollars were spent to introduce crypto to its mainstream audience with their sponsoring of the Qatar 2022 World Cup.
In a November interview with the CEO of crypto.com, Kris Marsalak, he stated the platform’s FTX exposure was at $10 million. With crypto.com recovering $990 million from FTX. He also assured users that the 20% reserves they maintain in Shibu Inu coin are backed one-to-one. Currently, an audit of crypto.com is taking place, with the results to be made public upon completion.
NFT partnerships like crypto.com/Coca-Cola/FIFA World Cup Qatar 2022 will be increasingly common as Web3 technology, and DeFi forge ahead!
